If you take a look at the current scenario, most of the retailers have a shopping cart software that is integrated with their website. But does this boost your ecommerce revenue?
In reality, shopping cart software alone won't serve you in this competitive ecommerce world. There are ecommerce solutions other than this that improves the customer conversion rate to boost your ecommerce sales.
1. Shopping Cart Software
Shopping cart software is an important requirement for an ecommerce website to run your online store successfully. It helps to keep the records of the item which the customer has purchased from your online store. It also acts as an online store product catalogue which allows customers to select a product, give a review, make changes on order item or add an extra item if needed and finally purchase the products.
2. Security
Security to your ecommerce website is not only about having the SSL certificate which means converting your website from HTTP to HTTPS. You need to host your ecommerce website with Payment Card Industry (PCI) which complies with the (Data Security Standards) DSS.
Another tip that would boost your shopping cart software security is advanced verification methods. Implementing these also improve confidence among your customer since they know that you're taking security seriously. Some of the personal data you may want to require would be:
- Debit/Credit Card Owner’s Name
- Address
- CVV (CVC or CVV2)
- Credit Card Expiration
Apart from boosting security and customer confidence, requiring CVV verification will also help to reduce the overall number of chargebacks
3. Search Engine Optimization & Social Integration
Every ecommerce website wants to drive quality traffic and improve their website ranking. For this, digital marketing is an important aspect that involves SEO, Display Advertisement, Pay Per Click Features, Affiliate marketing and other strategies which are used to promote ecommerce website.
Many businesses use strategic marketing channels to boost their brand visibility and conversion rates. So, you have to convert your ecommerce website into a 100% SEO-friendly website. Nowadays people are discussing their shopping experience in the social media platform like Facebook, Twitter, etc.
- So, with your ecommerce website, you need to integrate:
- 100% Search Engine Friendly Website
- Easy to update the title, description, keywords for each page.
- Easy to update meta information for items.
- Auto-generated XML sitemap
4. Best Technical Support for Customer
To retain existing customers for your ecommerce website, you have to provide excellent after-sales technical support services. Your customer needs to communicate with the real technical support team for any clarification. For this, you need 24*7/365 online services and live chat support to better serve your valued customers.
5.Gift Promotions/Offers
You should try out redeem coupon and loyalty program to enhance your user engagement. Gift promotion cards are also available to attract holiday shoppers. Also, it is good to have Wishlist items service available on the customer login.
A lot of automated actions can be offered to the ecommerce website. For example, sending a reminder email to the customer about their wishlist products or incomplete shopping cart item. These techniques will ultimately drive engagement to your ecommerce website
6. Attractive Product Image
The concept of product image has changed the scenario of online shopping. The product images are picturized and displayed in a way that the customer can visualize them in different where one can easily imagine owning those products.
7. Mobile Friendly Website & App
Business Insider conducted Polling votes which imply that more than 1000 of US ecommerce business vendors found that 16% of them already have a mobile ecommerce channel, while 32% are thinking to enhance their business to a mobile app in the upcoming years.
As such, there is no choice for you to make your ecommerce website mobile responsive. You never know from which device your customer is going to access your ecommerce website. So, providing a responsive theme will make them enjoy shopping from any kind of smartphones or tablet device
The best ecommerce website solution
There is no best solution for anything when it comes to ecommerce business. To put it simply, you have to consider the factors that suit your business.
Once you're done building your online store website, you want to boost your website's online presence. For this, you need to implement SEO for your website. A good website builder should include SEO optimized features which make optimization simple and easy.
