Best Ecommerce Marketing Tactics: Strategies and Practicable Tactics to Drive More Sales

Ecommerce a million-dollar business has attracted everyone from simple customers to retailers even enterprisers into it. 
With more than 1.79 billion digital buyers in the 2018 ecommerce industry become a competitive environment for retailers. Even it predicated to reach 2.14 billion by 2021 making it extremely a high-velocity place. 
If you want to stand out in a rapidly growing ecommerce world, you need to have a marketing strategy that works for you. 
An Ecommerce marketing should test and tweak your ad campaigns, optimizing your pages for conversions, improve your content and SEO strategy, putting the right budget into the right tactics, and maintain a strong return on investment. 

But you need to build your ecommerce marketing tactics or strategies to stay out of the competition. Here are some of the best marketing tactics for ecommerce business today.   

1. Creative Content for Content Marketing

If you are in digital marketing, then you must hear the phrase ‘Content is the King, but Marketing is Queen’. In today’s times,      people want valuable information about the product before they make purchasing decisions, not short-living Ads. 
High-quality content can turn a non-profitable ecommerce site into a highly profitable business. Content can be any information from your product description to the video you shared on social media. Your content must be creative and original. 

• Promote content through Content marketing
  When you have content that improves your SEO then you need to find a way to make this content to reach more people. Blogging and video marketing will be the most effective way to promote your product. 

• Publish more than the blog
  Creating an interactive blog is one of the best ways to create a loyal following and build brand awareness. But if you want to stand out of your competitors, you need to do more than blogging such as eBooks, high-quality of video and include FAQ section in your website.  
  And the most important thing is that you need to publish consistently and promote all it regularly after publishing.  

2. Make Your Website Search Engine Friendly

SEO (Search Engine Optimization) is a long-term strategy to get more traffic to your ecommerce site by increasing your organic or unpaid rankings on search engines. How to make it an SEO-friendly website. An SEO includes on-site tactics such as mobile optimization, URL structure, keyword tags, internal linking, link building, site speed, and more. 

• Optimize your website
  You have to make your website with a great user interface and create a better user experience for every user. A great UI/UX can engage a visitor for a long time on your website. 
  You should have clear content on the product and category pages, which clarifies user doubts about the product. A regularly updating and optimizing blog for SEO-Friendly helps you to drive more traffic. 

• Make the mobile user reach your store
  With more than 70% of web traffic, mobile devices become an irreplaceable tool in online marketing.  
  If your website is not mobile-friendly, then you are losing half of the business. Most people do a mobile search to find a solution to their immediate needs. 

3. Build your Storefront on Social Media

Social media has changed the way of online shopping. For example, social commerce shopping within social media. 

• Impress with the Instagram story and YouTube Videos
  You can also use Social Media to share media such as videos, images, live video and other kinds of media on the web. 
  If you have a creative media, then there will be a high chance of sharing and discovering your brand. So, you use this to the target audiences and convert them into a convincing and result-driven way possible. 
  Begin with an image or video on Instagram, YouTube, and Snapchat for sharing media in social networks. 

• Shine using Social Media Advertising
  You can associate with individuals on the web through a social network like Facebook, Twitter, LinkedIn.  social media advertising helps your business in building branding, creating social awareness, making new relationship customers, can generate a lead, and conversion. 
  You can also use social media such as Quora, Digg, Reddit to finding your brand, sharing and discussing with different kinds of information, opinions, and news. 

4. Flow up With Email Marketing

Using email marketing is one of the best ways to engage with potential customers and up-sell to a current customer base.  
You can use automated emails like a welcome email when a user opts-in on your site, and abandoned cart emails, to remind users they have an item in their cart.  
Besides automated emails, marketing emails and newsletters can tell subscribers about upcoming promotions, product news, and provide purchase incentives. 

5. Use Re-targeting to Reach Interested Prospects 

Someone shows an interest in your products or services by visiting your website, but they won’t make a purchase. It’s your potential to make than as a customer rather than a visitor. 
More than trying to attract visitors for the first time, you can re-target them later. Re-targeting gets back repeat visitors who are more likely to convert. 
Most likely people purchase one time, but you can make them know about your brand and trust you to purchase again with re-targeting services.  
The most effective re-targeting technique is paid ads. After they visit your website, your ads appear on their browser. This continues to draw interest and they will continue visiting your website. 
You can also use your content strategy for re-targeting. See which products your customers purchase more and write blogs based on those products and also create a social post for those products. 

6. Reaching out to Abandoning Shoppers

Nearly 68% of the shopping cart is abandoned before completing the purchase. 
Users mostly abandon their shopping carts for several reasons, such as unexpected costs, inconvenient return policies, high shipping charges and many other inconveniences for customers. 
You can use email and re-targeting services to diagnose this problem and retain them and make them purchase and recover you’re a lost customer.   
You can also recommend other related products to get their mind back on you and their browser back to your ecommerce store. 

7. Use Personalization for Customers to Get What They Want

Personalization can increase revenue from six to ten percent and improve your sales. 
Personalization can move people faster in making a purchase instead of searching for what they need, by making it easy for them to take your desired action, that make a purchase. 
Use behavioral data to create personalized experiences and serve the visitor according to their past actions and preferences. 

8. Engage the Visitor with Live Chat

Now there is another way to engage the visitor and your customer with your site. For an instant, you can use live chat to make your customers know about your products and services. 
You can make use of Live chat tools let you target browsers on certain pages, after they’ve been on your site for a certain length of time, or even after they’ve arrived on your site through an email. 
Live chat enables you to have direct conversations with your customers so you can answer and address customer concerns immediately. 
You can live chat to engage prospects and inform current customers about their order status, before or even without having to contact their support team over email. 

9. Make Use of User-Generated Content

User-generated content contributes to improving your SEO.  User-Generated content means reviews and testimonials from your customers. 

• Helpful Reviews
  Reviews on third-party websites are beneficial to SEO, but intern reviews on your website help increase your website’s search ranking
  Provide an option for your customers to review a product directly on the product page. Whether the review is positive or negative, make sure you have responded to every review. 
  Offer a community where customers can ask questions and connect with other customers are users. 

• Related Case Studies
  Showcasing your skills is the easiest way of attracting future customers. Promote your success stories to think then to work with you or buy your product. 
  It relates to your buyer persona, so you should interview customers that most closely represent your target audience. Case study best practice is to show a customer’s working scenario before you deliver the product. 

• Persuasive Testimonials
  Make use of customer testimonials to get about how great your product is. Your testimonial must show off how others have benefited from your product or service.  
  Make testimonials as a tool for establishing trust and encouraging potential buyers to buy your product. 
  Things you should put in testimonials will be about how ease of the buying process, the level of customer support, and frictionless delivery and setup methods. 

10. Try Influencer Marketing

Influencer means a celebrity or community that your target audience follows or belongs to. Influencers have communities of people that know, like and trust them.   
It is easy for them to generate attention to the product through advertising or recommendation or posting about your product. 

Conclusion

Ecommerce businesses have several marketing strategies and tools to reach people. Using digital and inbound marketing will the right way if you create campaigns that attract customers and grow better.  
But you can’t perform every ecommerce marketing tactic or strategy perfectly, but you need to understand the individual tactics. Create a strong performance baseline by maintaining consistency across platforms.  
Ecommerce not only do needs marketing tactics, but your conversion funnel and checkout process need to be top-notch.